OUR:E views daily life in an unusual way. It should be called a value technology. The unique technology that OUR:E presents becomes vibrant with life in local districts. The company says that “We smile if the local community smiles, and sustaining the life and business of local regions means that we are living for tomorrow.” Based on their belief, OUR:E searches for the local value in defunct or underpopulated cities. Local value is promoted through local products. There is a special local product called “Hwaduk Seaweed” in Jeollanam-do Muan, and a Jirisan Mountain thematic destination called “Donguibogamchon” in Gyeongsangnam-do Sancheong, both not so well-known to people outside the region. OUR:E aims to expand the local potential by taking the local story out to the world, rebranding local products through careful inspection, or by discovering the core value of the region. And it brings in both the defunct city and local products to the emerging local platform called the ‘Street.’ OUR:E created a new market called the “local value sharing market” and is now seeking to re-discover local values for value consumers.